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  • Writer's picturePray Jani

Digital Mindfullness

Are you wondering how to reach out to your desired audience through an effective media? Are you not able to figure out a plan to grow your clientele? Do not worry; here are some of currently popular ideas to visually enhance your company’s image. While there are two kinds of advertising, one being centered towards the company like how banks do, or Zomato does. The other kind is focused on highlighting the product that the company offers, like any car company, or an industry of stringent competitive nature (Nike- Adidas, Mc Donald’s –KFC). However, there are some strategic factors that are inculcated in both the approaches towards digital marketing that are bound to bring results. Here is a list of essentials.

  1. Become a visionary


To be everywhere, is to be nowhere. The first and foremost action towards success is defining your goal. Envisioning your ideology will help you follow it carefully. Any successful industry will focus on defining its mentality towards their service or product. Following this, you will have achieved 50% of the goal already. Now all that is left is execution. Since digital marketing strategy emphasizes on company’s image, a lot of strategic decisions can be made easily when a particular goal is set.

  1. Become an identity among the audience


The best way to have a lasting impression is to have your company on everybody’s lips. Advertising deposits a bold impression about the company when done right; and while many have failed, there are some factors that have assured positive results repeatedly.

  1. Make it big- Advertising on digital platforms have different criteria and formative structure which provides various features making the ad stand out in terms of engaging the customers, accessibility, customization, etc. Making it big by your presence of every platform will determine the authenticity of your company.

  2. Keep it minimal- The trend is of minimal message. Bringing sophistication through minimal, classy message will help your message get spread efficiently. Identifying the premise of your set goal will be determined as an aiding factor in keeping your content minimal. To be identified by our tag line is one way to go about it.

  3. Location- The digital media has reached immense heights through its fluidity in reaching most remote of locations. While locations strongly affect the clientele, there is one location that is sure to depict positive results irrespective of which industry is placed there: airports. A location at the airport ensures a lasting first impression, and instills the idea that your company reputes the city or the location primarily and hence, builds your authenticity.

3. Become a digital overlord


With the age of technology hovering over us, digital marketing schemes go unnoticed without a platform such of an app or a website. With the need for creativity at its peak, not only is a website necessary, but for its structure, content and message profiled to be appealing. There are several essentials of marketing facilitated through a website and an app. One might even say, that without one of the either, a business cannot prosper today.

  1. Identify the marketing funnel


Now that you have a digital platform of execution, varieties of doors have opened up to reach the desired audience. The first step now is to draw the marketing funnel overtly responsible for bringing in your prime customers. Strategies for identifying the marketing funnels are widely ranged. Reference codes, cross-trading of information, registration etc. all fall under this strategy.

  1. Empower the customer


The most unique and nuanced form of marketing is by making the customer drive the company. While it sounds tricky, it is exactly what it means. What Harley Davidson and now several other brands focus on is customization. Many fashion designing icons have shifted from identifying what to create, to humbly obeying the instructions of the customer as in what they require. In a digital world, this customization reaches immeasurable lengths. Dominos allows you to dress your own pizza toppings, making it your own creation; several upcoming fashion apps facilitate choosing your own material, designs and colours. The backstory to this is, you have a particular set of resources that you are classifying under respective categories. While the customers are designing their own product, you save on designers, and provide an impression of customer satisfaction. What digital mediums have able to achieve is providing this facility for any industry. With the digital platforms achieved and marketing funnel recognized, this is the next best step to be taken in terms of designing your online stores.

These five outrageously effective strategies are, in my opinion, the most essential cornerstones to a growing company. The approach is designed to deposit success owing to the technological era, customer recognition and satisfaction, valuation of product and service, approachability and validating your role as a business.

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